Consistency doesn’t matter as much as you’ve been told… The groans that swept the room caught me off guard… First of all, I don’t get groans very often unless I’m making a pun, so I was a little caught off guard when the entire room groaned at a recent presentation of Marketing That Works for Small Business Budgets. Here’s the story, and what was REALLY going on… Also - stick around for the blooper reel at the end… 🤣