Over the last couple of years, Instagram has seen the kind of meteoric rise that all social networks dream of but a rare few actually achieve. It was the fastest growing social network in 2014, with over 300 million users as of their last milestone announcement in December 2014. Instagram’s young, trendy audience and image focus can sometimes throw marketers for a loop. Some brands, mostly in the B2C community, quickly embraced Instagram because it gave them a direct path into their customers’ streams.
