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72. ANG TIBAY’S ELITE “CELEBRITY ENDORSERS” OF THE 1930s
The most famous local shoe brand of the Commonwealth era—ANG TIBAY—was started by the successful Filipino industrialist, Teodoro Toribio (b,1887/d.1965) back in 1910. His ‘rags-to-riches’ story began when the impoverished Teodoro left school to work in a cigar factory for 80 centavos a week. The ambitious boy, however, had other ideas. At age 20, he learned slipper-making in a Calle Juan Luna shop and after 3 years of working, he had saved enough to start his own hole-in-the-wall slipper…
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