Marami Chips Photography
Marami is a much-loved potato chips brand in KSA, it holds a dear place in millennials’ hearts. However, that connection was not properly translated online. Blue Hat's strategy focused on returning Marami to the forefront of consumers’ minds, by tapping into the relationship consumers have with food, and linking Marami with the everlasting memory of youth. The themes were adapted into witty, meme-like Instagram content to highlight Marami’s flavors and evoke nostalgia, amusement, and warmth.
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