How to Succeed as a Solopreneur
Learning how to run and grow your business as a solopreneur will be so much easier with small business tools and resources to keep you organized and growing!
50 Pins
·1w
Brand colour hierarchy and Retro Logo Designs
When your new branding features a strong, retro-inspired colour palette, you need those brand guidelines to help guide your marketing. Every brand identity design I create comes with a simple colour hierarchy to ensure they are able to increase brand awareness through simple consistent acts that make the brand easy to recognize, growing familiar with their target audience. Your brand is so much more than a logo. It's a business tool for growth!
When to Invest in Brand Strategy as a Solopreneur
I’ll be the first to admit, not every small business needs a brand strategy. But every small business will benefit from one. So, how do you know if hiring a brand strategist is going to be a worthwhile investment for your small business? Unless you have extreme clarity on your business and what it looks like long-term, hold off on the brand strategy. Learn more about when it's best to invest in brand strategy for small business on the blog.
Brand Development Tips and Brand Personality
Every choice you make with regards to your brand development should always have a clearly understood WHY supporting it. Learn to develop a distinct brand personality and why it's so important for introverted entrepreneurs to market their business authentically.
Branding vs Marketing: How to optimize your Marketing Strategy Framework
Brand vs marketing is simple but important. In this blog, I walk you through a marketing strategy framework that allows you to develop both your brand and content marketing strategies simultaneously to get you where you want to go, faster! By developing your brand and content marketing strategies together, you're able to double down on both, leading to a more memorable brand because of the underlying strategy that connects the two.
A Brand Strategist's Secrets to Online Business Success
When it comes to online business success, the secret recipe is really quite simple. But simple can be hard, can't it? Ditch perfection for consistency. Don't overanalyze, embrace creativity. Don't let your online business fall victim to trends. Instead, embrace your weirdness and leverage it! Authenticity and truth is going to unlock your superpower as a brand and business.
The Best DIY Branding Masterclass Out There — for less than $40
Launching a business this year? If you're a personal brand or a startup business, it's vital to look professional and that means having a distinct brand identity. This DIY brand identity masterclass shows you how to brand yourself using simple design tricks used by brand designers. If you're wondering how to brand yourself on social media, this branding masterclass will teach you how to design a brand that will look high-end and allow you to evolve your brand as your business evolves.
Rebranding Your Business to Inspire Confidence and Position Your Business as their Top Choice
Your brand is the best sales tool you have. Our subconscious minds and emotions play a huge role in how we make decisions. And in a market where competition is high, your brand can either facilitate growth or cost you clients. A confident brand doesn’t just look good, it shapes perceptions, expedites trust, and makes your business the obvious choice for the right people. Learn how to design a brand that shapes your reputation as a leader in your industry and the top choice among your target audience.
Why a Confident Brand is the Best Sales Tool for Service Providers
Calling all service providers eager to improve lead generartion and conversions. In this blog, we explore why clients choose one service provider over another—even when you're more qualified, what influences a clients decision-making, and how to design a brand that books clients (not just looks good).
Want to Attract Better Client? Use Visual Storytelling in Your Marketing and Branding
Calling all personal brands and solopreneurs! Learn the benefits of visual storytelling, how to get started, and where to find compelling brand imagery. We’re diving into marketing your business with captivating visuals along with the dos and don'ts for visual storytelling in today’s blog. Find more about elevating your brand experience at jennyhendersonstudio.com
Brand Strategy Development Workbooks
Develop your own brand strategically with these 6 brand planner workbooks. 1. Brand Foundations 2. Understanding Your Audience 3. Market Distinction 4. Positioning Your Brand 5. Brand Personality 6. Market Like a Brand Each brand discovery workbook takes you through a strategic framework that leads to profound clarity that will propel your business forward. This is your opportunity to create the brand foundation for that next, more profitable chapter of your business.
0:17
Optimize conversions by focusing on different levels of your brand experience — here’s how to do it
We’re all familiar with a traditional marketing funnel. Your brand experience works in a very similar way, except unlike a traditional marketing funnel, your brand experience focuses more specifically on the emotional connection. We remember things that connect with our emotions (i.e. increases memorability) Emotions are what encourage us to take action (i.e. increases conversions) Learn how to optimize your brand experience for more conversions