Small trucks

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Driven by a variety of factors, both Ford and Chevrolet introduced Japanese-built captive import small pickups in 1972. Ford had the Mazda-built Courier, while Chevy rolled out the Isuzu-sourced LUV (short for Light Utility Vehicle). Both trucks (and later the Mitsubishi-based Dodge D-50) found a comfortable niche with American buyers up through the mid-1980's. Given their low prices...

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