Importance of branding

Here's why design is important for successful content marketing for all Melbourne-based small businesses.

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Without Personal Branding Your Career is Dead

The visual elements are a critical component of branding. They make your brand recognisable and when it’s done consistently, it makes a brand memorable. Here are 12 important elements that impact your brand visibility. Make sure they all work together. Save and follow @kenny.kenray for tips that will improve your design strategy. #brandingdesign #businessofdesign #designstrategy #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesignresources #graphicdesigntips #...

Marketing is not just graphics and having a lot of followers. KPI, USP, ROI and SEM are used frequently. Here are the meanings and definitions. Btw...check out our website to find out more about us, our work and our world :)

Brand Touchpoints

A brand purpose can have a major impact on how your brand is viewed in the market. Find out the essence of a brand purpose and why it is important here.

Brand Positioning in Market #branding #marketing #brandstrategy #brandpositioning

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

You think you're building a Personal Brand. But if your personal brand lacks any of these concepts, then I'm afraid your in the direction. These are the 5 Non-negotiables that your personal brand must have. 1. Having Clarity about your goals and current situation. 2. Knowing about the people your brand aims to serve. 3. Being aware about your brand personality. 4. Crystal clear brand positioning. 5. Knowing where and when to show up. And if you need help with your personal brand. DM ...

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.

Marketing Strategy: Templates, Definitions, Importance, & Benefits #marketingstrategy #branding #socialmedia

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

Every business has touchpoints where their brand meets their customers. This is part one of the important touchpoints available for any business. Brand touchpoints are the various interactions consumers have with a brand across different channels and experiences. They are important because they shape perceptions, build relationships, and influence customer decisions, ultimately impacting brand loyalty and success. Use this infographic as a checklist for all your marketing strategies based...

Did someone say NEW RESOURCE!? 🎉 I'm so excited to share that my 'Brand Heart Guide' and Workbook is *finally* ready to share with you all. It's been a long time coming I knowwww... What is it and how can it help me Keren!? Say no more. In this guide it helps you to understand briefly what Brand Strategy is, how it impacts your business - and how you can use it to your advantage (aka make sure business a bigger success). Now I know I harp on about brand strategy all the time - but it's just…

In the business world, the terms branding and marketing are often used interchangeably. While they are closely related, they serve distinct purposes and have different roles in building a successful business. Understanding the difference between branding and marketing can help businesses create more effective strategies that drive long-term growth and customer loyalty.What is Branding?Branding refers to the process of defining your business’s identity. It involves shaping how your company is…

If you're in the process of finding your brand voice, this list of brand voice adjectives will help! Learn what is a brand voice and get types of brand voice examples with brand voice words to help you describe your unique brand tone of voice to use in your marketing, copywriting, and more!