A Pepsi-Cola serving tray circa 1940s My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years, I had ample exposure to plenty of advertising from that era. Soft drink ads were plentiful and even before seein
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