Funny advertising

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Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

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Hello, my name is Solomon and I am a Print ADdict. It all started on a beautiful summer day when I fired up my laptop and decided to cherish the fact that hard work beats talent when talent doesn't work hard. So I decided to put my creative skills to test and challenged myself to 365 days of print ads.

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