Competitive intelligence

Read this article to know about competitor analysis, difference between competitor analysis and competitive intelligence, approaches and examples.

Competitive intelligence is the systematic collection of information by a company on its industry, business environment, competitors, products, and consumers. Insights are then used to help the company develop its strategy or improve its competitive position. Competitive intelligence can be assessed according to seven elements: sector intelligence, market intelligence, competitive intelligence, innovation intelligence, sales intelligence,...

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Jacob Hagemann, business entrepreneur and search marketing expert, gives advice on how to approach competitive intelligence efficently in the digital age.

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In practice, BI consists of four distinct stages, or functions, each more complex and driving more business value than the function below it.

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