Branding your business

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Check out our Ultimate Guide for Creating a Professional brand and learn the steps you need to take in order to create your brand.

How to Name Your Brand - A Step by Step Guide to Choosing the Best Business Name When you first start a business, the struggle to come up with the perfect name that’s agreeable to you and your audience can be overwhelming. Here’s my simple method for naming a business.

In the competitive world of luxury business, creating a luxury brand is a pursuit that demands strategic planning, creativity, and a deep understanding of consumer psychology. | luxury brand, luxury business, brand strategy, branding tips, entrepreneur tips

What is Brand Strategy (+ How It’s Different from Business Strategy) | Lena Designs Studio

Wondering what the rebranding process involves? In this post I break down my step-by-step process to rebrand your business!

Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w

“Why does branding my business have to feel so fake and marketing-y?” Many first-time entrepreneurs notice pretty quickly that a lot of branding is fake, manipulative, or just about appearances… In a world where everyone's selling, branding your business can feel like an exercise in trickery. Bu

How to Build a Personal Brand When You’re an Introvert There are so many perks to being an introvert, but in the business world, it can make things a bit trickier. Check out this post for the best branding tips for introverts.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q