Brand hierarchy

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

Brand hierarchy or brand architecture is the structuring of brands within an organisation’s portfolio, how they relate to and differentiate from each other.

You have a new product or service. Should you launch a new brand, or fold it into the existing one? Ask yourself these questions.

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

When customers visit your website or look at your brochure or ad, what’s the first thing they see? Where do their eyes go first and then where do they go next? Are you intentionally guiding them through a journey to the message you want them to receive or the product you want them to buy? You only have .05 seconds to capture the attention of your consumers, so make it shocking, astonishing, breathtaking. Whatever you make it, get your viewers’ attention.

Beginning a brand architecture program often results in sighs and groans from clients. Our advice—keep it simple. Start with a checkup.

by Alfonso Segura Many fashion retailers define their strategy starting from their value proposition and key positioning levers (assortment, price, experience, speed, channels…) to differenti…

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use case...

How To Achieve Visual Hierarchy Design is not solely about creating pretty things but also about effectively communicating the right message to the audience. To successfully communicate visually, designers consider three main things: typography, hierarchy, and color. Designers must ensure the font type and size are legible, that the first element you see is the […]

Opinions on corporate and brand identity work

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

So there was a watch hierarchy thread going round on the board right now and everyone can agree that it was pretty freaking bad in how it ranked watch...

Science4Tech | Images :: Behance

These overly expensive brands are just so that people feel important for being able to afford very expensive things. Others try to imitate or buy imitation products so they can feel apart of the same kind of hierarchy. [Marta Rippetoe]

Typography Hierarchy Template designed by Benjamin Oberemok. Connect with them on Dribbble; the global community for designers and creative professionals.

Hierarchy chart

Since these typical corporate hierarchy objectives cannot be achieved by an individual or a small group of people, there are in the notion of the organization the concept of a hierarchy of authority.