African american woman

“Portraits by Me //”

Harlem: Bad & Boujee

Natural Afro Hair is the perfect fit for a Green generation. It was once a trend, actually more than a trend, now natural hair is a part of culture. People are trying to eat healthier, cut back on chemicals, it is not a phase, it is becoming The Culture. Here at Iles Formula that's what we stand for. That's one of our brand values. We encourage women to embrace their curls and the beauty of their natural hair. Before maybe it wasn't possible to talk about natural hair, now timing makes…

Let’s get to the root of things... Our hair plays a major role in our identity, so why are we so lax when it comes to properly caring for our most lux asset?! Read on to learn the science of hair care for natural hair of every type, texture, and length!

OH, curly hair—how I love and hate you. As anyone with curly hair knows, no two hair days are the same, that's why is so important to choose curly hair products that will make your curls bounce. One day you wake up feeling like the queen of the world with a mane that can impress

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Egyptian-born, Sudanese-American top model @anokyai Anok Yai for Kith X Estée Lauder Collection. #debonairafrik #models

Cute sophisticated ways to create space buns or double buns

Hair is an important aspect of Black female culture, so it’s unsurprising that we potentially spend that much money on our hair.