60s pop culture

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Change in attitude: By 1964, Campbell's realised the paintings were becoming a phenomenon and the company marketing manager even sent a letter of admiration to Warhol Andy Warhol Poster, Warhol Paintings, Pop Art Andy Warhol, Pop Art Party, Andy Warhol Inspired, James Rosenquist, Warhol Pop Art, Art Andy Warhol, Andy Warhol Pop Art

The Campbell Soup Co.'s embrace of Warhol's iconic imagery is a switch from its initial reaction, when the company considered taking legal action before deciding to see how the paintings were received by the public.

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