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Big Media is a term sometimes applied to the predominant Media organisations in the United States. In Broadcast media, it may refer to the oldest and largest television networks, such as CBS, ABC and NBC.
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John Cassidy on the release of Facebook’s earnings this week: “Where Facebook outdoes other big media companies is in its ability to target ads based upon its users’ activities on the site. In many ways, in fact, Facebook is the world’s first global direct-marketing company.”
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Big Media is a term sometimes applied to the predominant Media organisations in the United States. In Broadcast media, it may refer to the oldest and largest television networks, such as CBS, ABC and NBC.