Grey
Legendary grey pigment colours, tints, shades and brand colours. Colour symbolism varies depending on hue, tint, shade & context. Research indicates that grey is often associated with neutrality, conformity, boredom, uncertainty, old age and indifference. Clouds look darkest during thunderstorms; hence, dark grey is often perceived as foreboding. One percent of respondents chose it as their favourite colour. Grey colour illustration by Zena O’Connor, PhD © Design Research Associates.
Minimal and atemporal color palette for a photography studio
The studio's name 'Ascendenza' comes from the Italian language, meaning ancestry in English. They are a studio specialized in elder and family photography. The brand identity concept takes inspiration from the photographer's Italian roots and in nature. The chosen symbol, a tree, represents life and family.
color palette | lux
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