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WE SHAPE THE CHANGE

#WeWhapeTheChange, Alpina's new motto is the sustainable equivalent of the famous "Reach Your Summit", having for objective to bring together under one roof all the initiatives of the Maison aiming at reducing our environmental impact on our planet: partnerships, spontaneous activities, or production of watches using existing or recycled components and materials. #AlpinaWatches #WeShapeTheChange #SwissMade #Sustainabiliy
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Alpina Watches | Since 1883
0:14
This contains: #WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS.
Outdoor Watch
Sports Watch
The Change
Our Planet
Sustainability
Bring It On
ALPINA WATCHES X WOOD'n SHAPE
We Shape the Change, Alpina's new motto and the eco-responsible equivalent of the famous Reach Your Summit, aims to bring together under a single unifying principle all the Brand's initiatives aimed at reducing this destructive ecological impact on our planet - partnerships, spontaneous actions, or even the production of watches by reusing existing components. ♻️ 🌊 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #localstepforglobalissue #Recycled #Sustainability
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. World Ocean Day, Diving Watch, Ocean Day, Oceans Of The World, Breath Of Fresh Air, Watch It, Environmental Impact
World Ocean Day
Diving Watch
Ocean Day
Oceans Of The World
Breath Of Fresh Air
Watch It
Environmental Impact
ALPINA WATCHES X WOOD'n SHAPE
First introduced on June 8th, 2020, in support of World Ocean Day, the Seastrong Diver Gyre Automatic not only brought a breath of fresh air to the diving watch, it also launched the Maison’s groundswell of support for more responsible, environmentally friendly and ecological watchmaking. 🌊🌍 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Recycling, Wooden Surfboard, Surfboard
Recycling
Wooden Surfboard
Surfboard
ALPINA WATCHES X WOOD'n SHAPE
In 2021, in support to World Ocean Day, Alpina announces a committed collaboration with Swiss company Wood'nShape, headed by architect Sébastien Meylan, which manufactures eco-friendly wooden surfboards. 🌱 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
1:16
This contains: #WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS.
Plastic Ocean
Beach Clean Up
Ocean Pollution
Clean Beach
Pollution
ALPINA WATCHES X WOOD'n SHAPE
Together with @surfridereurope and @wood_nshape, we initiated a beach clean-up operation at Cap Breton. Our purpose was to get inspiration from the collect to design the pattern figuring out the plastic ocean pollution. ♻️ 🌊 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. The World Map, Plastic Pollution, Environmental Issues, Plastic Waste
The World Map
Plastic Pollution
Environmental Issues
Plastic Waste
ALPINA WATCHES X WOOD'n SHAPE
Called “Ugly Beauty”, this series of three surfboards , which works as a triptych, represents the world map and illustrates the accumulation of plastic pollution in the oceans. The aim is to raise awareness of the environmental issues surrounding non-recyclable materials, the clogging of the oceans with plastic waste, and the alternative measures to be adopted.#AlpinaWatches #WeShapetheChange #sustainabilityascreative #SeastrongDiverGyreAutomatic#Recycled #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Switzerland, Made Of Wood
Switzerland
Made Of Wood
ALPINA WATCHES X WOOD'n SHAPE
Based in Le Vaud, Switzerland, Sebastien Meylan from @wood_nshape embraces traditional savoir-faire to design surfboards made of wood. From conception to delivery, more than 50 hours are needed. Discover how this passionate craftsman created three surfboards in order to shape the change. 🏄 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Coffee Machine, Espresso Machine
Coffee Machine
Espresso Machine
ALPINA WATCHES X WOOD'n SHAPE
Based in Le Vaud, Switzerland, Sebastien Meylan from @wood_nshape embraces traditional savoir-faire to design surfboards made of wood. From conception to delivery, more than 50 hours are needed. Discover how this passionate craftsman created three surfboards in order to shape the change. 🏄 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Surfboard Covers, Small Detail, Mural
Surfboard Covers
Small Detail
Mural
ALPINA WATCHES X WOOD'n SHAPE
Born in conjunction with the new #SeastrongDiverGyreAutomatic dedicated to the preservation of the oceans, this partnership unveils a series of surfboards covered with a mural representing plastic waste. Handcrafted down to the smallest detail, these boards have been shaped by the hands of Sébastien Meylan himself. 🌾 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Design, Move Forward, To Move Forward, The Beauty
Design
Move Forward
To Move Forward
The Beauty
ALPINA WATCHES X WOOD'n SHAPE
Through this collaboration, Alpina and @wood_nshape wish to highlight the beauty but also the fragility of our environment and its nature, as well as their common will to move forward, to design change at their level.🌱 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Travel Around The World, Travel Around, The Story, Around The World
Travel Around The World
Travel Around
The Story
Around The World
ALPINA WATCHES X WOOD'n SHAPE
From July onwards, these surfboards will travel around the world to keep the story alive and to raise awareness of environmental issues among the public and the international community. 🏄 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Sports, Water, Ecosystem
Sports
Water
Ecosystem
ALPINA WATCHES X WOOD'n SHAPE
Alpina Watches x Wood’nShape |An ecosystem to preserve ! 🌎 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Beach Pollution, Marine Animals, The Coast
Beach Pollution
Marine Animals
The Coast
ALPINA WATCHES X WOOD'n SHAPE
Beach pollution leads to the death of thousands of marine animals every year - from ingesting plastic waste.Getting citizens to collect litter on the coast to raise awareness and create scientific data on this pollution has become essential. ♻️ 🌊 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. The Ocean, Storm Waves, Animals And Plants, Recreational Activities
The Ocean
Storm Waves
Animals And Plants
Recreational Activities
ALPINA WATCHES X WOOD'n SHAPE
In addition to the range of recreational activities they offer, beaches are an essential part of human life, and can also play a role in mitigating climate change. Not only do they protect residents living near the ocean from high winds and powerful storm waves, they also provide permanent habitats for a variety of animals and plants. ♻️ 🌊 #AlpinaWatches #WeShapetheChange #SeastrongDiverGyreAutomatic #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Recyclable Materials, World Map
Recyclable Materials
World Map
ALPINA WATCHES X WOOD'n SHAPE
Called “Ugly Beauty”, this series of three surfboards, which works as a triptych, represents the world map and illustrates the accumulation of plastic pollution in the oceans. The aim is to raise awareness of the environmental issues surrounding non-recyclable materials, the clogging of the oceans with plastic waste, and the alternative measures to be adopted. 🌱 #AlpinaWatches #WeShapetheChange #Recycled #Sustainability #Green
#WESHAPETHECHANGE, ALPINA'S NEW MOTTO IS THE SUSTAINABLE EQUIVALENT OF THE FAMOUS "REACH YOUR SUMMIT", HAVING FOR OBJECTIVE TO BRING TOGETHER UNDER ONE ROOF ALL THE INITIATIVES OF THE MAISON AIMING AT REDUCING OUR ECOLOGICAL IMPACT ON OUR PLANET: PARTNERSHIPS, SPONTANEUOUS ACTIVITIES, OR PRODUCTION OF WATCHES USING EXISTING OR RECYCLED COMPONENTS AND MATERIALS. Living In Harmony, Moving Forward, To Draw
Living In Harmony
Moving Forward
To Draw
ALPINA WATCHES X WOOD'n SHAPE
Designing change, moving forward, living in harmony with its time and environment: these are the fundamental values advocated by all the actions undertaken by Alpina, present and future, to draw its community and the public’s attention to environmental issues. 🌎 #AlpinaWatches #WeShapetheChange #sustainabilityascreative #reimaginetomakeadifference #progressoverperfection #SeastrongDiverGyreAutomatic #localstepforglobalissue #Recycled #Sustainability #Green